Advertising to Recruit Diverse Interns

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Presented by Dr. Christine Love Sterk

Please click “Materials” to access a complete course description.

Please click the course video below to watch the course presentation, and then complete the Post-Test in order to obtain your CE certificate.


In recent years, APA has placed more emphasis on having internship and postdoctoral programs demonstrate their systematic, concrete, and multi-year efforts to recruit diverse interns. However, programs historically have not had to put much thought into advertising their programs and may have no idea where to start. It is important for programs to consider and take steps to manage their impact on applicants and set themselves apart in order to attract diverse interns. In this session, attendees will be reminded why diversity-focused recruitment efforts are important, and APA standards regarding diversity recruitment will be reviewed. Participants will learn about internship characteristics that are attractive to potential interns from underrepresented backgrounds and learn strategies for evaluating current and future recruitment efforts. Recruitment strategies from psychology doctoral programs and the human resources literature will be explored. Information regarding where to find diverse applicants, what information to convey in marketing materials, and effective methods for disseminating this information will be applied to psychology internship recruitment.

Learning Objectives

Attendees will be able to:

  • Articulate the value of diversity within one’s internship program.
  • Describe APA’s standards regarding the recruitment of diverse interns.
  • Describe characteristics of their own internship site that may be attractive to diverse applicants for the purpose of emphasizing these in their recruitment materials.
  • Evaluate the effectiveness of previous recruitment efforts and identify strengths and areas for improvement.
  • Design a comprehensive marketing plan with a focus on recruiting applicants from diverse backgrounds.

Presented by Dr. Christine Love Sterk

Dr. Love Sterk is a staff consultant with Clover Educational Consulting Group. Prior to joining Clover in 2021, Chrissie was the Training Director at the Wake Forest University Counseling Center, developing and earning accreditation for the psychology internship program in record time. She credits some of this success to her extensive marketing campaign to recruit her first cohort of interns in 2018 through Phase 2 of the Match. Chrissie has a bachelor’s degree in advertising and enjoys putting her knowledge in this area to use through the development of websites and other marketing materials for Clover and the programs she consults with.